Press Release Kit™...
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The Press Release Kit™
will assist you in creating press releases that get attention!
Press
Releases are the most common form of communication to the external world.
Press Releases announce a company’s successes, new products, mergers,
partnerships and organizational changes. Effective press releases can
have a profound effect on what customers and industry analysts think of your
company.
Journalists receive hundreds of press releases
each day. The window of opportunity for your press release to make an impact
is minutes. If the press release doesn't grab the journalists
attention immediately it will be discarded.
The precise intent of a press release should
be immediately clear to anyone who reads it. This requires focus – the
simplest possible statement of why we expect a journalist to pay attention
to our news, place a call to us to get more information and at best write a
story about the news. Don't assume that a journalist will be interested in
your story. You are in the position of serving as a resource for the
journalist. The journalist is not in a position to guarantee you
coverage. Grab the journalists attention immediately!
The purpose of Press Release Kit is provide
the framework for delivering the most impactful message you can to the
press.
This Press
Release Kit™
contains the following tools to help you:
Press Release Preparation
Process
An 11 Step Process designed to help you gather
and organize the materials you need to write an outstanding press release.
Press Release Template
A press release template, with instructions,
that will help you write the actual press release.
Your
Press
Release Kit™
includes worksheets and instructions.
Upon confirmation of payment, you will be directed to a download web page.
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