Marketing Consulting
Services...
Our company offers marketing consulting services and
marketing tools.
We specialize in business planning, marketing plans, new product
introduction, marketing programs, channel distribution and event planning.
What makes us unique is our experience
in marketing but also our marketing tools. Over many years, the principals have
created marketing tools that helped them successfully execute. Now you can
own these very same tools and use them to grow your business. When we do a consulting engagement we, of course, use our own
tools and they are yours to keep at the end of the assignment. You can also
purchase our tools online and use them yourself. Please see our
list of marketing tools on our
Products web page.
Marketing Plan
We can quickly build an executable marketing plan that will deliver results.
We will look at your business from several key aspects including financial,
customer, sales, market conditions, competition, brand awareness and product
portfolio. We will determine key stakeholder groups, identify the
areas where we need to gather additional data, interview key stakeholders,
review preliminary findings with you and your team, document all of our findings
and prepare an action plan.
If you already have a plan, we can review it and make suggestions for changes
that will positively impact your business.
Marketing Planning Tools
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Marketing Plan
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Marketing Budget
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Marketing Organizational Structure
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Marketing Plan Audit
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Metrics Dashboard
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OGSM (Objectives, Goals, Strategy, Measures)
Product Marketing
Ensuring sales at each stage in a product or service’s lifecycle, from
introduction to end of life, is essential. We have extensive experience in
product marketing from a single product to a full product line. We have
introduced many new products and enhancements to existing products.
Product Marketing Tools
Customer & Sales Programs
Acquiring and
retaining customers is the goal of every business as well as finding those
unfulfilled customer needs that increase sales. We have built
programs that create customer loyalty as well as sales and lead generation programs that result in a
fuller pipeline and more sales closures.
Customer & Sales Tools
Channel Distribution
We have set up effective channel distribution and private
label solutions for some of the largest companies in the US. We can help
you extend your sales reach and open new revenue sources.
Channel Distribution Tools
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Channel Sales Activity
Report
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Co-marketing Funds
Report
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Collateral Templates
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Channel Sales Training
Organizer
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Credit Approval Forms
Event Planning & Execution
Showcase your products at events such as trade shows and
speaking engagements. A lot of time and money can be wasted participating in
events that do not attract your target market. We can help you determine which events are the
right venues to showcase your company. We also do event planning and
execution. A recent event we planned and executed was for the University
of Texas at Dallas, The Leadership Center (http://som.utdallas.edu/leadership/index.htm)
Event Planning Tools
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Event Scheduling
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Logistics Organizer
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Event Messaging
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Event Budgeting
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Event Demonstrations
Advertising, Branding, Promotion and PR
Your brand and image are two key business success factors.
You likely spend a lot of money on PR, brand awareness campaigns and advertising
that may not be delivering the results you need to win. We can help you
create advertising messages and positioning that reflect the essence of your
company. We are specialists in ensuring messaging and positioning are
consistent across all media from print to web sites.
Advertising, Branding, Promotion & PR Tools
Web Sites
Web sites provide a unique opportunity for one-on-one interaction with
customers, employees and suppliers. Your web site should talk your customers
language, be easy to navigate and most important of all show the benefits of
using your products. Many web sites go into great technical detail
regarding the product but neglect to put this information in a way that is
meaningful to the customer.
Web Site Tools
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